Most specialist mobile value added services companies are also facing the competitive challenges brought in by handset vendors, internet brands and ISV’s. At Wireless Expertise we believe that there are still some unexploited revenue growth strategies which can help.

1. Geographic Expansion: Companies may be facing tougher market conditions and unfriendly regulations in Europe but can export their business model and learning curve to developing markets in Asia, India, Africa and Latin America. Companies in developing markets have economies of scale and they can also exploit the market opportunities offered by Europe and North America.

2. Product Innovation: Most companies who started up during the dot com boom/bust era have stabilised their core product offering. However, they need to invest in future product development which can be in-house, outsourced or licensed as there are a lot of product brands who do not have the distribution capability and will be willing to partner with well established companies who can bring their products to market.

3. Vertical Market Expansion: Apart from mobile content services which cater to the entertainment industry, most other vertical sectors and industries are untapped. Utilities, logistics, transport and the enterprise sectors are perfect examples where there is a lot of demand for mobility but not enough applications and global suppliers to cater to it. The Advertising and Marketing sector has also just dipped their toes in mobile with pilot marketing campaigns; this is a sector which is also looking for better products, reporting and CRM capability. 

4. Strategic Partnerships & Investment: The mobile sector is ripe for Mergers, Acquisitions and Joint Ventures with untapped synergies between diverse products and geographic entities. Typically mobile companies who have good products and experience do not have the financial backing to grow and on the other side IT & Internet based companies who have good revenues and investment capability are not finding the right products or partners to monetise the mobile opportunity. Another trend which we see is that major investment has moved into developing markets and companies from the region may have excess funds earmarked to invest in well established product brands in the west.

In short there are many diverse growth opportunities which need time, focus and resources to bring them to fruition.

Wireless Expertise can help you in achieving growth both by organic and inorganic revenue expansion strategies. Wireless Expertise specialises in helping you find the right partners and does the ground work to take you into new markets.

We have helped companies in the Mobile Advertising, Payments, Messaging, Applications and Content sector into breaking the market barriers of entering new geographies, innovating new products, customising products for vertical sectors and executing strategic partnerships.