The convergence of media formats, coupled with the evolution of the mobile phone as an entertainment device that enables consumers to enjoy music, games and videos, has created a whole new market for entertainment content publishers and distributors. The growth in consumer adoption of social networks, messaging and mobile applications has created a vibrant market place but has also challenged the dominant position of traditional entertainment producers.
There is a downward pressure on margins and well-established distribution channels are being replaced with new independent stores controlled by Mobile Operators, Handset Vendors, Web and Mobile application storefronts. Wireless Expertise can help entertainment brands develop a long-term content distribution and monetisation strategy which protects intellectual property, increases distribution channels and generates high volumes of revenues.
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- Digital Rights Management
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